NEW YORK — Rocker Billy Idol is the confront of an anti-idling marketing campaign introduced Thursday in New York City.
“Billy never ever idles, so why should really you?” the ’80s MTV star growls in a general public company announcement meant to shame New Yorkers into shutting the motor off.
The platinum-haired British American singer of “White Wedding” led a chant of “Shut it off! Shut it off!” at a information conference asserting the marketing campaign in front of City Hall.
City officers mentioned the $1 million #Billyneveridles marketing campaign will involve billboards, Television set and radio places and social