Stellantis. Really, Stellantis? Right after months of reflection, this is the title that has been adopted for the new business that will be born from the marriage of the FCA (Fiat Chrysler Auto) and PSA (Peugeot Société Anonyme) groups. The new corporate entity will just take form at the beginning of 2021, which at the very least gives all people a tiny time to get utilized to the title.

And get utilized to it we surely will, even if the title appears at initially experience additional suitable for a missing continent from the Ice Age, a constellation positioned hundreds of thousands of kilometres from our Milky Way, or even the long term title of the drug that will be successful in defeating the coronavirus.

When the two corporations merge, we will no more time use the FCA acronym, but Stellantis. Wherever does the title appear from? The phrase Stella is the Latin root of the phrase star and is explained to suggest “to shine with the stars”. The reference to the alignment of the stars is intended to be a nod to the historic vehicle manufacturers that will turn out to be one as of subsequent 12 months. If there is a backlink to an present manufacturer, Chrysler’s brand can take the variety of a star.

In accordance to FCA, the astronomical link evoked by the title is intended to seize the ideals of optimism, vitality and renewal involved with that discipline of analyze. May possibly all those attributes rub off on the new merged business, is plainly the hope.

We can see the pondering behind the choice of the title, but the fact is it appears like something but a vehicle manufacturer. Possibly time will modify that…

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In the meantime, nonetheless, we will not be composing the title in all money letters as the joint assertion produced by the two automotive groups suggests. As a rule these are utilized when a title is an acronym, this sort of as the phrase LASER, for illustration. It will be Stellantis, as it is Mini, Infiniti, etcetera.

In the long term, the title will only be utilized at the major of the hierarchy, i.e. to establish the team really don’t anticipate to see any Stellantis-branded models, for illustration. We can all sense relieved about that. At some level just before the formal merger a brand will observe and will turn out to be the image of the new business. For the relaxation, the present manufacturers will continue to be and hold their names and particular identities.

For all those intrigued, listed here are the names that Chrysler has utilized about the previous century. From this we can see that most of the changes have occurred in the past twenty several years.

Chrysler Corporation (1925-1998)
DaimlerChrysler (1998-2007)
Chrysler LLC (2007-2009)
Chrysler Group (2009-2014)
Fiat Chrysler Automobiles (2014-2021)