HONDA E AND FIREBLADE TAKE CENTRE STAGE AT PRESTIGIOUS RED DOT DESIGN MUSEUM

  • Award-successful Honda e and CBR1000RR-R Fireblade SP inducted into environment-renowned Purple Dot Design and style Museum
  • Design and style specialists present Honda e as a ‘car of the future’, with exceptional design and style and floor-breaking connectivity, awarding it two Purple Dot accolades
  • CBR1000RR-R Fireblade SP superbike recognised for its excellent design and style and balanced general performance
  • Award wins replicate Honda’s determination to generating lovely items that are made with out compromise

 

Honda’s upcoming-generation electric car, the Honda e, and CBR1000RR-R Fireblade SP superbike have been inducted into the historic Purple Dot Design and style Museum, one particular of the world’s most major exhibitions of present-day design and style. The Honda e also normally takes centre stage in the exclusive “Milestones in Modern day Design and style” exhibition, as one particular of the seventy six finest items of 2020 and a current marker in intercontinental product or service design and style.

 

Honda’s highly acclaimed Honda e compact electric vehicle was just lately awarded the ‘Red Dot: Finest of the Finest 2020’ award for floor-breaking product or service design and style. This is the optimum honour in the internationally renowned Purple Dot Award: Products Design and style and is reserved for the finest items in each individual category. The Honda e also been given the Purple Dot 2020 accolade in the meta-category ‘Smart Products’, even though the CBR1000RR-R Fireblade SP was awarded a Purple Dot for excellent design and style in the motorcycle category.

 

Equally automobiles are an essential portion of the 2020/21 exclusive exhibition in the internationally renowned Purple Dot Design and style Museum, Essen, Germany.

 

Peter Zec, CEO and founder of the Purple Dot Design and style Award reported: “The Honda e is not just a car – it is considerably much more. The Honda e was awarded the Purple Dot: Finest of the Finest mainly because the jury was stunned by the car at to start with sight. There was no doubt it was worthy of the award from the starting.

 

Honda is going through the worries [of city mobility] via fantastic investigation and advancement do the job to locate the proper remedy for the upcoming. I consider the Honda e stands for a sort of paradigm change: we are not just chatting about e-mobility, we are chatting about new answers in the digital environment and Honda e matches beautifully into this scenery. It connects your property with mobility, it is a true smart product or service and it goes far outside of our creativeness. I never know any other car that can attain this at the moment.”

 

From the unique concave black panels and signature entrance and rear LED mild combos, to the thoroughly clean traces and flush features that optimise aerodynamic performance and refinement, the Honda e reimagines the id of a compact Honda for the upcoming period of city mobility. Even further emphasising the car’s exacting design and style philosophy is a Side Camera Mirror Technique that replaces regular facet watch mirrors – a to start with in the compact phase.

 

Makoto Iwaki, the Govt Inventive Director for Honda e, added: “Honda e was made to create a new connection concerning individuals, society and the car, even though incorporating Honda’s upcoming vision. We will go on to do our finest to realise the vision via Honda Design and style. I’m delighted to receive this prestigious award, and at the identical time extremally very pleased that it’s in the Purple Dot Design and style Museum for the environment to enjoy and enjoy. Thank you to all people, thank you very considerably.”

 

The new Honda e is the brand’s to start with generation battery electric vehicle for the European industry. The product is a key portion of Honda’s determination to see all its car product ranges in Europe electrified by 2022.

 

The CBR1000RR-R Fireblade SP, which gained the Purple Dot 2020 award in the motorcycle category, is the most up-to-date two-wheeled device to have the famous Fireblade nameplate. The new 2020 product was produced beneath the tagline ‘Born to Race’, with an unwavering aim on circuit general performance and a radical new design and style.

 

The Purple Dot judges place the superbike via its paces around quite a few days to examination its general performance, in addition to assessing its functionality and design and style.

 

Peter Zec commented: “If I am contemplating about Honda, the to start with point that comes to head is motorbikes. The Fireblade justifies the Purple Dot mainly because the jury liked it very considerably – and we have actually mad judges that challenged the bike, which includes a skilled racing bike rider. It is really not just good design and style – it has best general performance much too, which is the most important rationale why it been given the Purple Dot.”

 

In its assessment, the judging panel recommended the CBR1000RR-R Fireblade SP for its racing-encouraged design and style, perfectly balanced traces and aerodynamic styling. Judges also praised the enjoyable expertise it delivered and excellent general performance when examined. Its minimalist frontal region, aggressively angled facet fairings and extended lessen fairings – moreover a wide variety of apertures, slits and air-channelling styles – incorporate to create a finest-in-class drag coefficient. Aerodynamic ‘winglets’ as utilised on Honda’s MotoGP RC213V racing bike incorporate eye-catching sort with uncompromising purpose, vastly raising downforce and steadiness for best management of the most impressive inline 4-cylinder motor Honda has at any time built.

 

Satoshi Kawawa, Typical Supervisor, Motorbike Design and style Division, added: “The CBR1000RR-R Fireblade SP was produced to earn races in any category – from club racing to intercontinental competitors. Its design and style and styling are led by that philosophy – with each individual portion and each individual depth made with velocity, general performance and aerodynamic performance in head. We’re honoured that it has been recognised with such a prestigious award.”

The once-a-year Purple Dot Award: Products Design and style honours excellence in product or service design and style from intercontinental companies. The successful items are chosen by a judging panel comprised of 40 intercontinental specialists who examination, evaluate and examine each individual entry. The Purple Dot Design and style museum hosts the world’s largest exhibition of present-day design and style in the previous boiler home of the UNESCO Environment Heritage Web-site Zollverein, which was when a coal mine complicated.

 

In June, two new exclusive exhibitions, “Milestones in Modern day Design and style” and “Design and style on Stage”, present this year’s successful items of the Purple Dot Award: Products Design and style, which includes the Honda e and CBR1000RR-R Fireblade SP. All reveals have remarkable design and style qualities and depict the Purple Dot winners of 2020.

 

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