The Ioniq title, which melds the words and phrases “ion” and “one of a kind,” is not contrary to Volkswagen’s use of the ID moniker for its electric motor vehicle lineup. Cadillac will employ names ending in “-iq” for EVs — like the coming Lyriq. Audi has E-tron, and Normal Motors is reviving the Hummer title for an electric pickup.
But the background of subbrands has not generally been variety, as Sam Abuelsamid, principal exploration analyst at Guidehouse Insights, points out. Toyota’s work to create a Prius household of autos a number of a long time in the past by including a wagon and a more compact hatchback was discontinued as product sales fell with the increase of crossovers.
What is actually noteworthy in Toyota’s work is that the technology by itself was a good results: Toyota now features hybrid powertrains across most of its lineup and is launching a hybrid-only crossover and minivan.
“The very same point that happened with the Prius household is probable to come about with Ioniq,” Abuelsamid warned. “They will start it. It will most likely have one, possibly two generations of autos — and then quietly fade absent as electric powertrains become ubiquitous all over the lineup, a great deal like hybrid powertrains did at Toyota.”
As a transitional action, Abuelsamid said distinctive naming for EVs can be helpful for internet marketing and client recognition. “I consider Hyundai most likely acknowledges that it can be an interim action to clearly show what they are performing with electric,” he said. “Automakers are hoping to figure how they can essentially provide these autos.”